We believe that customer development is a crucial part of any project or solution development. Some think it’s a must-have for start-ups or new products only. But in reality, some well-established businesses and industry leaders need such an approach even more. It happens because successful businesses may neglect the customers and other market players' state, relying on their expertise and knowledge, which is sometimes limited or outdated.
The proper customer development and constant feedback loop with your customers are a must for any company that cares about their product and its potential, their place on the market and long-time success.
Special thanks to our advisors who made this customer development process as smooth as it could be by sharing their Knowledge, Experience and Network (KEN). And this is one more reason why you should acquire some experienced people to support you in your startup journey.Lessons learned
✅ Find the customer, then build the product. Not vice versa.
✅ Advisors play a crucial role in both customer and product development, so focus on building your advisory board upfront.
✅ Positioning and target markets are vital. The same product can be warmly perceived in some countries, while others will hardly see any benefit from it.
✅ You will be rejected often. It doesn’t mean that the product is bad or useless: sometimes it is just the way you pitch it. So master pitching and make sure that your granny understands what the hell you are building.
✅ When somebody stumbles, don’t laugh, but watch your feet. Watching the unicorns stumbled over gaining revenue and draining investments is not that funny. Try to become the one who stops it.
✅ Modern problems require modern solutions. But unless some aggressive adept of cancel culture tries to beat you up, try a good old classic approach.
✅ In God we trust, the rest we verify.
✅ David beats Goliath.
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