What do we face now?⛈
Climate changeNo, it’s not about glacier melting that will sink the humanity and insurance industry. Here’ we mean the transformation of the global energy sector from fossil fuels to low-carbon energy sources. More an opportunity, than a risk, as we see it.
Considering that insurance covers most of the vehicles, it can drive the global shift forward by patronizing e-cars, diligent drivers, and reasonable car users. Insurance saving the day, instead of draining money, would you believe!
⌨ Cyber risks The pandemic boosted the digitalization of nearly all economic activities. Even the conservative insurers turned their attention to telematics and tried to realize the value of vehicle data.
But when there’s a data source, there will be those willing to compromise it. It’s not about the rise of the machines, let’s leave it to Boston Dynamics. It’s about personal data staying personal.
For the Draivn team with a mission to democratize the use of telematics data and make it universally accepted, addressing this issue becomes critical for moving forward.
❤️Health risksPandemic and post-pandemic scars, aging, young generation mental problems will increase pressure on healthcare service providers and insurers around the world.
Yes, it’s not connected to vehicle insurers directly. But consider all mobility and micro-mobility assets that these people use, and imagine how mental and physical conditions can influence their usage.
⚖ Financial stability risksThe risk of a tech bubble burst, in particular. And this is a tricky thing. On one hand, we should keep investing in technology and innovation to face tomorrow's risks. On the other, our appetite should be somehow adequate.
To sum it up, we have some news for the insurers:
Bad news: we are in the spin cycle. As technology penetrates our daily lives, it changes it, which derives new risks. And we introduce new technologies, that mitigate the existing risks but give birth to the new ones. This fight is never over.
Good news: insurance will hardly disappear. Instead, it will be moving on the very edge of dealing with all the emerging and traditional risks, which are not passing away.
Considering all these risks and the state of technology right now, we can consider a few trends that will help insurers survive and adapt to the new world.
Trends ✅ From products to services. By 2025, new services and models will generate 30% of insurers’ revenue. Make sure you have something to offer at the tipping point.
✅ From legacy to innovation. We know the insurance industry as a rather conservative family where high profits coexist with the lack of innovation. These days the paradigm is also changing – an ever-shifting environment, customer needs, and insuretechs put insurers under pressure.
✅ From mass-market or commodity to personalization. And this shift is only possible with big data at hand.
OpportunityConsidering the above, the insurer seems to be a brake pad in a three-piston caliper. These three pistons – risks, trends, and competitors – put the insurer under pressure, but make it super-effective.
After studying the risks, trends, and emerging competitors to conventional insurers, we believe that the biggest opportunity lies in ML and Data Science. These techs will allow insurers to update risk models, personalize service portfolios, and create new products. ML, IoT, Big Data are no longer buzz words, but a competitive advantage. Probably the most powerful.
As far as mobility is concerned, we see the biggest potential in adopting telematics for fleets and commercial lines, as
it has already captured B2C. Excited, we watch over insurtechs like Metromile, traditional insurers, and even OEMs adopting telematics and building propositions on top of big data.
Still, commercial lines seem to lag behind, except for two things:
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The balance of personal and commercial premiums will change from 80/20 today to 40/60 by the end of the decade. Considering that most of these fleets are already connected to FMS, the future of B2B mobility is enabled by fleet management and telematics.
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It’s obvious that commercial lines will follow the dynamics of telematics adoption in B2C and first movers will achieve the biggest success. While others will probably miss the bus, as Geico already did in B2C.
But again, the main challenge here is to change the mindset. Telematics or any other technology itself does not do the job – consistent approach and building the capability does.